Publications

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The effect of unethical marketing behaviour on customer punitive intentions in the context of services industry: the moderating role of switching intention

International Journal of Services and Operations Management | Vol. 49 | Issue 1 | 2025

DOI: https://doi.org/10.1504/IJSOM.2024.141415

The tourism demarketing mix: working to reduce revisits to Egyptian nature reserves

Journal of Travel Research | Vol. 63 | Issue 2 | 2024

DOI: https://doi.org/10.1177/004728752311585